mission
GIRLFRIENDS HEALTH GUIDE FOR WOMEN OF COLOR mission is to uplift, promote and inform women of color about health related disparities that focus on ethnic women who are underserved and under represented.
GIRLFRIENDS HEALTH GUIDE FOR WOMEN OF COLOR and the GIRLFRIENDS NETWORK encourages the women of color to understand that they're not alone and being there for one another is truly the everlasting bond of friendship that will never be broken.
GIRLFRIENDS HEALTH GUIDE FOR WOMEN OF COLOR educates women of color about the holistic circles of life: mind, body, and soul. This colorful, purse size urban magazine is designed for working and on the go women who love themselves, their families, and the men in their life.
GIRLFRIENDS HEALTH GUIDE FOR WOMEN OF COLOR...the magazine for women of color who want to be empowered. Girlfriends Health Guide...it's not just a magazine, it's an experience!
Who We Are
GIRLFRIENDS HEALTH GUIDE FOR WOMEN OF COLOR is slated to help women of color in southeastern Wisconsin develop a healthy lifestyle regimen while taking time for themselves. Often, women take care of their husbands, children, pets, households and careers before they take time for themselves. This must stop!
The health guide has been formed by highlighting Women of Color between the ages of 30 and 50 and their health issues. Girlfriends will also feature columns by a variety of physicians who specialize in treating women, including an ob-gyn, and articles about healthy cooking, nutrition, fitness and prevention. The guide will also cover issues that are not physical, such as finance, business, depression, stress reduction and other related topics.
In the city of Milwaukee there are 187,000 women of color and in the US, women of color account for approximately one-third of all adult women. Yet, minority women continue to account for a disproportionate number of deaths related to a wide range of health problems-including lung cancer, breast cancer, HIV/AIDS, Type 2 Diabetes, and heart disease.
GIRLFRIENDS HEALTH GUIDE FOR WOMEN OF COLOR aims to inform and educate these women in a quick to read, pocket-size, glossy magazine. By educating these women, Girlfriends hopes to have a positive impact on the statistics for these diseases among women of color. By introducing healthy lifestyle concepts and giving tips on how to maintain the healthy lifestyle regimen the negative numbers can be reduced.
The proposed marketing solution for GIRLFRIENDS, A Health Guide For Women of Color is to support brands and companies which appeal to the target market. This marketing tool allows an atmosphere of promotion, free of clutter and competition. The publication has high reach potential throughout southeastern Wisconsin. Its pass along rate is estimated to be two times that of conventional magazines.
Girlfriends Health Guide hears and exposes the successes and challenges of everyday women. GIRLFRIENDS will create a 10,000 strong network via the internet and events. GIRLFRIENDS members will be able to connect and find "exercises buddies", "healthy lunch buddies," and "spiritual buddies" to build a permanent bond of friendship; and that's good for everyone!